Resume
Work Experience
June 2024 - Current
University of North Texas at Dallas
Marketing Strategist
Collaborates with the Associate Vice President of Marketing and Communications to create university brand marketing strategies
Collaborates with marketing and communications team members to determine best use of marketing mix to support student recruitment and retention, enhance the university’s image and reputation, and drive university goals
Coordinates the implementation and tracking of university marketing plans and advertising tactics
Creates university social media calendars and posts to all social media platforms including Facebook, Instagram, X, LinkedIn and YouTube; monitors social media platforms
Meets with university deans, directors and managers to create marketing plans for specific programs
Manages and organizes all of the photos and videos used for marketing purposes using SmugMug
Works as liaison between department and sales representatives to complete media buys and produce required materials for advertisements
Conducts market research, defines audience segmentation, sets metrics and assesses products for effectiveness
Handles all advertising and marketing contract negotiations, media buys and payments
Supports university events and promotions
May 2020 - June 2024
University of North Texas - Division of Student Affairs
Marketing & Communications Specialist
Created a weekly newsletter to university staff detailing news, upcoming events, resources, event photos, and employee shoutouts using Mailchimp and Constant Contact
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Used Hootsuite and Buffer to audit and report key metrics/analytic performance of displayed web content, social media channels, and email campaigns while ensuring up-to-date distribution
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Handled photo/video duties for over 30 departments, attending events, taking photos/recording videos and editing using Lightroom and Premiere Pro
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Managed and organized all of the photos and videos used for marketing purposes around the division using SmugMug
Coordinated with 30+ departments & 400+ organizations to create original content
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Managed social media accounts where I implemented numerous weekly campaigns and organized social media content with a monthly calendar and scheduler web client
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Created videos highlighting events, departments, programs/services, students, staff, and campaigns
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Edited and helped manage the UNT Student Affairs website through CMS Drupal and Omni
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Wrote news stories covering events, students/staff, university/department accomplishments, and added those stories to the Student Affairs website, staff newsletter, and social media channels
Dec 2018 - March 2020
ACE Volleyball
Marketing Coordinator
Helps gain/maintain sponsors from local businesses
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Creates graphics & flyers using the web-based software, Canva, to promote events & brand
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Manages social media accounts
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Plans & executes promotional activities including print, advertisement, digital media, and direct mail
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In charge of running web-based software, GetResponse, for email marketing to customers
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Analyzes digital media using Google Analytics
Jan 2018 - Dec 2018
University of North Texas - Division of Student Affairs
Marketing Intern
Created original content daily on social media accounts (FB, Twitter, Instagram, & Youtube)
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Used programs such as Photoshop, Illustrator, Lightroom, Premiere, and more to create graphics, posts, reports, videos, photos, etc.
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Marketed & promoted school events through social media/websites
Technical Skills
EMAIL MARKETING
90%
PREMIERE PRO
85%
DAVINCI RESOLVE
80%
WIX
95%
OMNI MODERN CAMPUS
85%
DRUPAL
75%
LIGHTROOM
95%
CANON & SONY CAMERAS
100%
WRITING & EDITING
85%
PHOTOSHOP
85%
INDESIGN
75%
ILLUSTRATOR
70%
CANVA
95%
GOOGLE ANALYTICS
90%
GOOGLE ADS
80%
Education
Aug 2014 - Dec 2018
University of North Texas
Bachelor's Degree
Marketing
Power Skills
DETAIL
High quality of organizing skills leading to strong attention to detail.
MULTITASK
Handles working under pressure and multitasking.
QUALITY
Follows instructions and delivers quality results on time.
SKILLS
Motivated to constantly develop my skill set.
TEAMWORK
Successful working in a team environment, as well as independently.